MINNESOTA STATE UNIVERSITY, MANKATO

                   COLLEGE OF BUSINESS

                DEPARTMENT OF MARKETING & INTERNATIONAL BUSINESS

 97:100 (3) Global Business Concepts                                                  Spring 2003

Instructor:    Dr. Kevin M. Elliott

           Office:          Morris Hall 150

           Phone:          389-5404

           Office Hours:                          

                                                                     

                                   

Course Outcomes

     1.    Explain the magnitude of business in our society and the world.

     2.    Explain the history of business and how it has evolved from a subsistence economy based on barter to a dynamic social institution that is more productive, more customer focused, more globally oriented, and more sensitive to innovations in productions and information technology with increased environmental and social focus.

     3.    Explain the concept of stakeholders and responsibilities of business to its stakeholders.                    

     4.    Explain how the business environment affects business decisions and actions.

     5.    Demonstrate a working knowledge of the strategic planning process.  Recognize the role and significance of business culture within the process of strategic thinking.

     6.    Differentiate between alternative economic and political systems (market versus planned economies) as they impact business.

     7.    Use simple macroeconomic concepts to explain how growth, inflation, unemployment, and interest rate changes occur and how a business can anticipate their occurrence.

     8.    Differentiate between traditional decision models and today=s movement toward team empowerment and team decision-making.

     9.   Differentiate among sole proprietorship, partnership, and corporations.

    10.  Apply total quality management and continuous improvement to business situations.

    11.  Identify and explain why a business should be concerned with diversity management.

    12.   Explain how an organization can build an ethical culture.

    13.   Communicate the basic principles of learning about customer needs.  Recognize the value of customer feedback and know how to obtain it.     

    14.   Explain the various theories of employee motivation.

    15.   Explain the measures of performance from the accounting and financial perspective, customer perspective, and employee perspective.

    16.   Develop general effectiveness skills.

    17.   Explore business career paths.

 

TEXT:    The Future of Business, by Gitman & McDaniel,

                   South-Western Publishing (2002).

   

ATTENDANCE:   Attendance will be expected at all class meetings. 

 

 EVALUATION:    You will be graded according to your performance on 4 exams and 4 quizzes.

                 Points will be accumulated as follows:

                    4 exams @ 100 pts. each                                         400 pts.

                    4 quizzes @ 25 pts. each                                         100 pts.

                                                                                             _____________ 

                               Total Possible Points                                  500 pts.

 

   Examinations:   Exams and quizzes are scheduled.  You are expected to be there.  Ordinarily exams and quizzes cannot be made up.  Only rarely will exceptions be made to this policy, and then only if documentation is provided for an excuse  deemed "acceptable" by your instructor.

    

GRADING SCALE:   The following grading scale will be adhered to:

             A = 90 - 100% of total possible points

             B = 80 - less than 90% of total possible points

             C = 70 - less than 80% of total possible points

             D = 60 - less than 70% of total possible points

             F = Below 60% of total possible points

       *There will be no extra credit.

  

CHEATING POLICY:  Any student caught cheating on an exam or quiz will receive a "0" (zero) for that exam/quiz.