Principles of Marketing

                              MINNESOTA STATE UNIVERSITY, MANKATO

                                              COLLEGE OF BUSINESS

                 DEPARTMENT OF MARKETING & INTERNATIONAL BUSINESS

 

97:310 (3) Principles of Marketing                                              Summer 2003

Instructor:        Dr. Kevin M. Elliott

           Office:              Morris Hall 150

           Phone:              389-5404

           Office Hours:   10:00 a.m. - 11:00 a.m. (Monday through Friday)

 

Marketing Program Outcomes:

       1. Identify the domestic and international environment factors that influence marketing decisions.

       2. Describe consumer and organizational buyer behavior (for a specific product).

       3. Describe the components of a marketing decision support system (for a specified firm).

       4. Conceptualize, design, execute, and report results of a basic marketing research study.

       5. Develop and write a marketing plan.

Course Outcomes:

1. Understand basic marketing terminology.

2. Understand marketing's role in the organization.

     a. the marketing concept - including the need for customer focus and coordination of marketing    

         activities

     b. the firm's offering and the decision variables.

     c. the uncontrollable forces in a firm's environment - ( technology, economy, and other social

         forces).

3. Understand the basics of buying behavior.

      a. the purchasing process in organizations.

      b. the purchasing process of consumers - including high involvement/low involvement information

          processing.     

                  c.  individual differences in consumers and households - (household composition, age, gender,

                       income, etc.)

      d. market segmentation analysis and strategies.

            4. Understand marketing research and marketing information systems.

            5. Understand products, product development, and product positioning strategy.

            6. Understand the basic factors in pricing - including demand, cost, and competition.

7. Understand channels of distribution - including the use and function of wholesalers, retailers, and

     direct marketing.

8. Understand the use of basic promotional tools of advertising, personal selling, and sales promotion.

           9. Understand typical problems in international marketing.

         10. Understand typical ethical problems confronting marketing personnel.

  

TEXT:    Marketing, 7th edition, Lamb, Hair, & McDaniel: Southwestern Publishing Co.                             

ATTENDANCE:   Attendance will be expected at all class meetings. 

EVALUATION:    You will be graded according to your performance on 3 exams, 3 quizzes,

                                and 2 group case studies.

                Points will be accumulated as follows:

                    3 exams @ 100 pts. each                        300 pts.

                    3 quizzes @ 20 pts. each                           60 pts.

                    2 group case studies @ 20 pts. each          40 pts.

                                                      ----------------------

                          Total Points Possible                       400 pts.              

 

    Examinations:   Exams are scheduled. You are expected to be there.  Ordinarily exams and quizzes cannot be made up.  Only rarely will exceptions be made to this policy, and then only if documentation is provided for an excuse deemed "acceptable" by your instructor.

     Cases:    Case analysis and discussion will be a group effort. Everyone in the group will receive the same grade.  It is up to the group to ensure that every member does their fair share.  The analysis will be done in class and due at the end of the class period.  If a student is absent the day of the case analysis, he or she will be required to do the case analysis alone.

 GRADING SCALE:   The following grading scale will be adhered to:

              A = 90 - 100% of total possible points

               B = 80 - less than 90% of total possible points

  C = 70 - less than 80% of total possible points

  D = 60 - less than 70% of total possible points

  F = Below 60% of total possible points

*There will be no extra credit.