Academic Journal Articles

 Elliott, K. M. & M. C. Hall (2002). Integrating laptop technology into the classroom: a pedagogical challenge for marketing faculty. Marketing Education Review, 12 (3), 59-65.

 Hall, M. C. & J. K. Linrud (2001). An exploratory investigation of business practitioner integration in the marketing classroom. Marketing Educators’ Journal (On-line journal) (www.nationalmea.org/MeJournal/mejguide.html). 

 Hall, M. C. (1999) A note on the use of marketing research by small businesses. Journal of Small Business Strategy, 10 (2), 95-98.

 Linrud, J. K. & M. C. Hall (1999). Integrating the business practitioner into marketing coursework. Marketing Education Review, 9(2), 15-21.

 Hall, M. C., G. Stiles, & J. Kuzma ( 1995/1996). Business student expectations of internships. Marketing Educators’ Journal,  21, 37-50.

 Hall, M. C., G. Stiles, J. Kuzma, & K. Elliott (1995). A comparison of student and employer expectations with regard to business internships. Marketing Education Review, 5(3), 1-9.

 Hall, M. C. & K. M. Elliott (1994). Assessing the organizational commitment construct in an industrial purchasing setting. Southern Business Review, 20(2), 13-21.

 Hall, M. C. & C. P. Rao (1994). The impact of buyer-seller relationships on organizational purchasing. The Journal of Marketing Management, 4(1), 1-10.

 Elliott, K. M. & M. C. Hall (1994). Organizational commitment and job involvement: applying Blau and Boal's typology to purchasing professionals. American Business Review, 12(1), 6‑14.

 Elliott, K. M. & M. C. Hall (1993). Assessing the relative importance of organizational commitment and job involvement in predicting behavioral outcomes. Central Business Review, 12(2), 5‑10.

 Elliott, K. M., M. C. Hall, & D. Roach (1993). Systematic distortion: a phenomenon that may influence a consumer's evaluation of food products. The Journal of Food Products Marketing, 1(3), 53‑65.

 Hall, M. C. & K. M. Elliott (1993). Expectations and performance from whose perspective: a note on measuring service quality. Journal of Professional Services Marketing, 8(2), 27‑32.

 Hall, M. C., C. P. Rao, & K. M. Elliott (1993). Organizational purchasing theory: a review and assessment. Southern Business Review, 19(1), 20‑31.

 Hall, M. C. & K. M. Elliott (1993). Strategic planning for academic departments: a model and methodology. Journal of Marketing for Higher Education, 4(1/2), 295‑308.

 Hall, M. C., K. M. Elliott, & G. Stiles (1993). Hospital patient satisfaction: correlates, dimensionality, and determinants. Journal of Hospital Marketing, 7(2), 77‑90.

 Elliott, K. M., M. C. Hall, & G. Stiles (1992). Service quality in the health care industry: how are hospitals evaluated by the general public? Journal of Hospital Marketing, 7(1), 113‑124.

 Elliott, K. M. & M. C. Hall (1991). An assessment of service quality in the banking industry: dimensions and marketing implications. The Journal of Marketing Management, 1(1), 37‑42.

 Conference Proceedings Articles

 Linrud, J. K. & M. C. Hall (2001). Bringing marketing researchers into the marketing research classroom. In VYUCBA  MARKETINGHOVEHO VYSKUMU, proceedings of the Zbornik z Medzinarodneho Workshopu, Ekonomicka univerzita v Bratislave, February, pp. 32-38.

 Hall, M. C., K. Anglin, & K. M. Elliott (1997). Marketing research: the small business perspective. In V. Beguin (Ed.), 21st National Small Business Consulting Conference Proceedings. 196-199.

 Hall, M. C., G. Stiles, J. R. Kuzma, K. M. Elliott, & A. T. Kuzma (1996). Business internships: the employers perspective. In S. M. Stretch & G. E. Belch (Eds.), Western Marketing Educators' Association 1996 Conference Proceedings, 97-101.

 Hall, M. C., J. R. Kuzma, & G. Stiles (1994). Student internships: implications from employer evaluations. In S. G. Amin (Ed.), Atlantic Marketing Association 1994 Proceedings, 232-239.

 Anglin, L., M. C. Hall, A. Kuzma, & G. Stiles. (1994). The value of the curriculum: two perspectives. In E. W. Chandler (Ed.), Midwest Marketing Association 1994 Proceedings, 215-221.

 Hall, M. C. & C. P. Rao. (1993). An integration of buyer‑seller relationships and perceived risk in industrial marketing. [Abstract]. In D. W. Cravens & P. R. Dickson (Eds.), Educators' Proceedings (pp. 19‑20). American Marketing Association.

 Hall, M. C., C. P. Rao, & K. M. Elliott. (1993). Buyer‑seller relationships, buying situations, and risk reduction behavior in organizational purchasing. In P. C. Thistlethwaite, R. Hackmann, & C. Pettijohn (Eds.), Midwest Marketing Association 1993 Proceedings, 36‑42.

 Hall, M. C., C. P. Rao, & K. M. Elliott. (1993). An empirical analysis of buyer uncertainty in organizational purchasing. In M. Levy and D. Grewal (Eds.), Developments in Marketing Science, 16, 103‑107. Academy of Marketing Science.

 Hall, M. C. & K. M. Elliott (1992). Service quality in higher education: an analysis of provider and consumer expectations. In P. J. Gordon, B. J. Kellerman, & J. H. Summey (Eds.), Midwest Marketing Association 1992 Proceedings, 1‑5.

 Elliott, K. M., M. C. Hall, & D. W. Roach (1992). Consumer evaluation of retail products: what is the magnitude of bias evaluation? In P. J. Gordon, B. J. Kellerman, & J. H. Summey (Eds.), Midwest Marketing Association 1992 Proceedings, 65‑69.

 Hall, M. C., C. P. Rao, & K. M. Elliott (1992). The impact of individual differences on the use of risk reduction strategies in organizational purchasing. In V. Crittenden (Ed.), Developments in Marketing Science, 15, 33‑37. Academy of Marketing Science.

 Hall, M. C., C. P. Rao, & K. M. Elliott. (1991). An integrated investigation of buying situations, buyer‑seller interactions, and overall perceived risk in organizational buyer behavior. In P. J. Gordon, B. J. Kellerman, & P. C. Thistlethwaite (Eds.), Midwest Marketing Association 1991 Proceedings, 71‑75. (Best Paper Award).

 Elliott, K. M., D. Ashton, & M. C. Hall (1991). An investigation into the measurement of consumer confusion.  In P. J. Gordon, B. J. Kellerman, & P. C. Thistlethwaite (Eds.), Midwest Marketing Association 1991 Proceedings, 128‑132.

 Elliott, K. M., M. C. Hall, & D. W. Roach (1991). The rating of salesperson performance: do sales managers systematically distort their evaluation of salespeople? In E. A. Tunc & J. N. D. Gupta (Eds.), Proceedings: Twenty‑second Annual Meeting of the Midwest Decision Sciences Institute, 222‑224.

 Hall, M. C. (1988). The impact of cultural dimensions on foreign sourcing operations: a research statement. In Proceedings of the Sixth Annual Doctoral Student Consortium: Decision Sciences Institute, 19.

 Published Cases

 Hall, M. C. & C. P. Rao. (1993). Hull‑King Clinic: part a‑research proposal & part b‑research report. [Abstract]. In L. G. Brown & D. R. Vestal (Eds.), Proceedings of the North American Case Research Association's Annual Meeting (p. 13). North American Case Research Association.

 Unpublished Conference Papers

 Hall, M. C. & C. P. Rao (1989, March 9). Channels of distribution: issues, gaps, and extensions. Paper presented at the meeting of the Southwestern Marketing Association, New Orleans, LA.

 Academic Books, Textbooks, Chapters, and Supplements

 Rao, C. P. & M. C. Hall (1991). Ozark counselors: proposal for funds. In W. A. Cohen (Ed.), The Practice of Marketing Management. pp. 202‑214. New York: Macmillan Publishing Co.