Our mission is to educate undergraduate students to be successful and responsible business leaders dedicated to pursuing excellence. Our high quality business programs primarily focus on meeting the educational needs of Minnesota students, with a secondary focus on meeting the needs of students from the region. We partner with business to provide our programs in a technologically-advanced, active learning environment.

Our faculty, students, and external partners work together in an environment of mutual respect and continuous professional development. The college encourages diversity of thought, exploration of technology, intellectual discovery, and contributions to the improvement of our global society. We pursue excellence in teaching, and engage in high quality research and service to support our teaching. Although we value basic research, our intellectual contributions focus principally on applied research and instructional development which enhance the learning process and improve business practice. Our service facilitates management of the college and university, supports extracurricular activities, contributes to our business disciplines through the scholarly review and editorial process, and builds business partnerships to enrich student learning.